Marketing Manager

Marketing Manager

Group Role

At McKeon Group, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs. We’re looking for an experienced and versatile marketing manager to lead our group strategy to develop MQL’s through targeted campaign management and grow the brands’ identity. We are looking for a candidate who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs.

 

Reporting to: Sales and Marketing Director

Location: Head Office Ashbourne/Remote.

Duties / responsibilities

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Lead the integration of a new CRM platform that incorporates domain integration, blog posting, SEO, ad tracking & management, social media management, video and live chat functionality
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and website performance to design, test and evolve lead nurturing tactics
  • Lead event and award submissions, applications to various industry awards
  • Oversee press release content and schedule
  • Preparation of monthly marketing report pack
  • Attend and participate in weekly office sales meetings

Knowledge/Skills/Qualifications

  • Proven track record in successful campaign design and management
  • Proven track record in leading a team
  • Must be capable of preparing and managing a budget
  • Ability to understand and leverage existing Company systems to provide solutions to the business and recommend new systems when required
  • Excellent attention to detail and organisational skills
  • Must have exemplary, clear and professional communication skills (written and oral)
  • Extremely proficient user of Microsoft Office suite and Adobe Creative suite
  • Effective communication and interaction with employees, clients, and colleagues and the ability to work effectively with all levels of the organisation
  • Ability to balance multiple tasks with changing priorities
  • Self-starter capable of working independently and ensuring to meet deadlines
  • Adherence to all company policies as outlined in Employee Handbook
  • Other Duties as required by management

Location: Head Office: Ashbourne, Co. Meath (with Remote Working Options in the short term which may be extended)

Salary: DOE